Jean Baudrillard, America, pg. 19:
I would never have believed that the New York marathon could move you to tears. It really is the end-of-the-world show. Can we speak of suffering freely entered into as we might speak of a state of servitude freely entered into? In driving rain, with helicopters circling overhead and the crowd cheering, wearing aluminium foil capes and squinting at their stop-watches, or bare-chested, their eyes rolling skywards, they are all seeking death, that death by exhaustion that was the fate of the first Marathon man some two thousand years ago. And he, let us not forget, was carrying a message of victory to Athens. They also dream no doubt of bringing a victory message, but there are too many of them and their message has lost all meaning: it is merely the message of their arrival, at the end of their exertions, the twilight message of a futile, superhuman effort.
